Posts Tagged ‘transparency’

How to Recruit Young Leaders – Improve the Transparency of REALTOR Associations

November 25, 2008

I have heard frustrations that current leadership want young professionals to participate and join association leadership activities but have no idea how to get them involved.  It is interesting because Generation Y or the Millennials are community driven, fast acting, and innovative in perspective.  They ask … why do things have to be the way they are now, or why can’t we do this another way?  A young leader with guidance from mentors, practice in serving and patience with existing ideals can revolutionize an association.

Generational housing shares that we should keep in mind the preferred method of communication for all of our perspective clients.  If we were to target Gen Y and get them involved then we ought to learn how to communicate with them.  This involves new forms of communication using text messaging, blogs, podcasts, social networks, and online communities. More importantly, young professionals want to do their homework online, communicate online, and share online.  Young professionals are able to create binding relationships online that add value to one another.  Young professionals want to see the transparency in people, groups, and associations so that they can choose how to participate from a distance before they commit to an in person meeting.

We have all the tools to help our organizations communicate more efficiently, faster, and offer more member services while consuming less resources.

It is time to start rethinking the way that we market, communicate, and advertise our services to our members. The future of association lies in the leaders that we select and the new tools that guide membership to embrace innovative concepts and embrace transparency as a way of life.

Take a look at this presentation that I have created for how to implement transparency with young association leaders.

As leaders of your association you have the tools at your side (technology), the materials, (the leadership), and the energy to move your group to collaborate on new ideas, changes and laws that impact the private property rights of homeowners. It is a big ship and may not turn easy but with a little guidance, practice, and patience you can improve the transparency of your association and recruit young leaders into your association.

Please pass this along to your association leadership, board of directors, committee chairs, and young members to see how this plan can fit into your strategic action plan.

Comments are requested below.

Advertisements

Transparency of Association Leadership

September 21, 2008

People will do business with you if they know you, like you, and TRUST you.

People will join, participate, and share their hearts, ideas and minds if they know you, like you, and TRUST you.

People will give all that they can if they…..

Where are the new leaders?

Where are the new leaders?

What is stopping new members from actively participating in the bureaucracy of leadership, in my opinion, is the lack of transparency of how the association makes decisions and communicates those decisions with their members.  Generation Y is a very giving, sharing, and community based demographic but are they not giving more??  I think it is because they are not involved in the process or cannot see what is happening behind the scenes.

Here are some ways to improve the transparency:

RSS.  Associations make decisions often and members need should be informed IMMEDIATELY.  This does not mean send out an email blast.  It means adding RSS feeds for status updates, calendar appointments, and changes in practice.  This can be done using a blogging or online social networking platform.

Google Docs.  Decisions, minutes, bylaws, and committees communicate regularly by email are working harder than they have to.  Committee members can be allowed to share and edit documents in real time and make decisions how they can be posted to the web for FREE.  In addition the revision history and RSS feed for documents can

Podcasting.  Set up a free teleconferencing service with www.FreeConferenceCall.com and interview a person of influence.  Take the MP3 recording and edit using http://audacity.sourceforge.net and upload the file to www.HipCast.com.  Total cost $10/month for unlimited plus $10/year for the domain name.

Social media.  I see more associations using this as a way of positioning themselves online.  How do you make it better?  Discuss hot topics that answer frequently asked questions.  Include RSS feeds from your blogs, podcasts, and status updates.  Set this up once and like Ron Popeil would say, “Set it and forget it”.

New and existing members will appreciate innovative ways of communicating with them.  The only cost is time and time is money.

Time saved:

Once a blog entry has been posted it releases to all of the online social media.  Total time 20 minutes.  No extra steps.

Once a Google document has been edited it releases to all those who have access to the feed.  Total time 0 minutes.  No extra steps.

Once the podcast date has been determined you have to record, edit, and release to the feed.  Total time 30 minutes.  No extra steps.

Once the social networking account has been set up and RSS feeds in place there is not much else to do.  Total time to set up RSS feed 5 minutes.  No extra steps.

Has your association staff been retrained to accommodate this new form of social media?