Posts Tagged ‘social media’

Transparency of Association Leadership

September 21, 2008

People will do business with you if they know you, like you, and TRUST you.

People will join, participate, and share their hearts, ideas and minds if they know you, like you, and TRUST you.

People will give all that they can if they…..

Where are the new leaders?

Where are the new leaders?

What is stopping new members from actively participating in the bureaucracy of leadership, in my opinion, is the lack of transparency of how the association makes decisions and communicates those decisions with their members.  Generation Y is a very giving, sharing, and community based demographic but are they not giving more??  I think it is because they are not involved in the process or cannot see what is happening behind the scenes.

Here are some ways to improve the transparency:

RSS.  Associations make decisions often and members need should be informed IMMEDIATELY.  This does not mean send out an email blast.  It means adding RSS feeds for status updates, calendar appointments, and changes in practice.  This can be done using a blogging or online social networking platform.

Google Docs.  Decisions, minutes, bylaws, and committees communicate regularly by email are working harder than they have to.  Committee members can be allowed to share and edit documents in real time and make decisions how they can be posted to the web for FREE.  In addition the revision history and RSS feed for documents can

Podcasting.  Set up a free teleconferencing service with and interview a person of influence.  Take the MP3 recording and edit using and upload the file to  Total cost $10/month for unlimited plus $10/year for the domain name.

Social media.  I see more associations using this as a way of positioning themselves online.  How do you make it better?  Discuss hot topics that answer frequently asked questions.  Include RSS feeds from your blogs, podcasts, and status updates.  Set this up once and like Ron Popeil would say, “Set it and forget it”.

New and existing members will appreciate innovative ways of communicating with them.  The only cost is time and time is money.

Time saved:

Once a blog entry has been posted it releases to all of the online social media.  Total time 20 minutes.  No extra steps.

Once a Google document has been edited it releases to all those who have access to the feed.  Total time 0 minutes.  No extra steps.

Once the podcast date has been determined you have to record, edit, and release to the feed.  Total time 30 minutes.  No extra steps.

Once the social networking account has been set up and RSS feeds in place there is not much else to do.  Total time to set up RSS feed 5 minutes.  No extra steps.

Has your association staff been retrained to accommodate this new form of social media?


Tips for Outsourcing Your Online Social Networking

August 16, 2008
Getting plugged in

Getting plugged in

Time is best spent in front of clients or prospects that will say yes to your product or service. Anything else is optional. Online social networking can be a proactive way to convert prospects into clients but will require attention to detail and the right approach, just like meeting someone for the first time in a live environment. Prospecting online can be done by a lead manager, virtual assistant, or part time staff as long as the rules are set forth in the beginning how to handle interaction. Tim Ferriss, author of the Four Hour Work Week, told me that he was able to go on 5 dates in the same day by outsourcing his dating online. He set up his virtual assistant to describe the ideal soulmate he was looking for and how to eliminate the rest. Although this method was somewhat Misogynistic it still worked and worked well.

Building the Profile. The virtual assistant should do this. Give them the template that you have personally created and let them take the time to upload your contact information that matches the fields in each profile. Each online profile may have different fields so be clear on dictating what goes where. Create the username that is the same and a password that is similar to each one. Since each profile will require a unique password make sure the VA tells you what the password is. You may want to create a separate email address for the sake of online social networking so your main email is not filled with unsolicited SPAM. Make sure the VA emails you a link with all the profiles created in a Microsoft Word Document for future web, blog, or email marketing purposes.

Who is your perfect contact? If you are trying to build a network you should look for people that you will want to do business with and skip over everyone else. Are you looking for people of influence or just want to add anyone to your list. The more specific you are on who you want to add as a connection the easier it will be for your virtual assistant (VA) to handle and the more accurate your database will be to keep in contact. Search for people by job title, company, network, group, and key words. This alone will increase your sales by 10% for a minimum wage employee to operate.

Only respond to serious inquiries. The messages you will receive will be “Add me as a friend, join my network, connect with me on___”. Since this is a two way street people will be asking you to join their network. Be sure to have your virtual assistant (VA) examine the profiles of these people carefully. Treat adding people as if you were contacting them to join your network. If they do not match the creIf they have 2,000 connections they could be on a frenzy to just add people to their list to SPAM. Make this rule clear to your VA so that you do carefully select people you want to do business with to join your network.

Personal messages. Personal messages may or may not be outsourced. This is a judgment call. VAs will not know your personal life so it may be difficult for a VA to respond. If it looks like SPAM it is probably SPAM. If the message is not personalized, it is probably SPAM. Any messages sent out to your contacts to join networks or become friends should always include a personal message. This will increase the success rate tremendously. Create a template for invitations and messages that match the type of person, group, or purpose of communication.

Doug Devitre – Social Media Websites

August 8, 2008

Can people find you on Google or other search engines?

What is the cost of not being there?

Do other people appear when visitors type in your name in the search engines?

Create a template from Microsoft Word with all of your personal information.  Next start visiting some of the online social media sites and copy paste the information to each one from the Microsoft Word document.  Hire an assistant to do this for you.  You can now create several sites that link back to your main page.

Can people find you online?

Can people find you online?

Doing this will make you appear at the top of the list when people type in your name in the search engines.

Doug’s Social media sites

When to Let Go of Friends

August 2, 2008

There are people that may take advantage of the social network just to build a database to market their product or service.  If you met someone for the first time and they started pitching their business right away it can be a major turnoff.  Also, if no rapport is established early on then credibility may be sacrificed.

Here are just a few things to watch out for when friends may be taking advantage of your relationship.

Sent too many notifications. Some people spend way to much time on online social networking.  Every time they see something cool or new they have to let everyone know about it.  Others will argue that this participation is essential to building rapport.  My opinion that these notifications like,”____ has sent you a pumpkin patch”, “____ has invited to you climb a mountain”, can be major distractions from the business like communication that takes place.  If you start receiving too many notifications then it may be time to let go.

Too many commercial notices. Repeated invitations to events can seem desperate measures to attract an audience.  Since social online media is free then it is a  great way to solicit your services, but abuse of this platform can be detrimental to the friendship.  Ask those who you receive too much from to tone it down a little and your wishes are not respected say sirinara!