Posts Tagged ‘association’

How to Recruit Young Leaders – Improve the Transparency of REALTOR Associations

November 25, 2008

I have heard frustrations that current leadership want young professionals to participate and join association leadership activities but have no idea how to get them involved.  It is interesting because Generation Y or the Millennials are community driven, fast acting, and innovative in perspective.  They ask … why do things have to be the way they are now, or why can’t we do this another way?  A young leader with guidance from mentors, practice in serving and patience with existing ideals can revolutionize an association.

Generational housing shares that we should keep in mind the preferred method of communication for all of our perspective clients.  If we were to target Gen Y and get them involved then we ought to learn how to communicate with them.  This involves new forms of communication using text messaging, blogs, podcasts, social networks, and online communities. More importantly, young professionals want to do their homework online, communicate online, and share online.  Young professionals are able to create binding relationships online that add value to one another.  Young professionals want to see the transparency in people, groups, and associations so that they can choose how to participate from a distance before they commit to an in person meeting.

We have all the tools to help our organizations communicate more efficiently, faster, and offer more member services while consuming less resources.

It is time to start rethinking the way that we market, communicate, and advertise our services to our members. The future of association lies in the leaders that we select and the new tools that guide membership to embrace innovative concepts and embrace transparency as a way of life.

Take a look at this presentation that I have created for how to implement transparency with young association leaders.

As leaders of your association you have the tools at your side (technology), the materials, (the leadership), and the energy to move your group to collaborate on new ideas, changes and laws that impact the private property rights of homeowners. It is a big ship and may not turn easy but with a little guidance, practice, and patience you can improve the transparency of your association and recruit young leaders into your association.

Please pass this along to your association leadership, board of directors, committee chairs, and young members to see how this plan can fit into your strategic action plan.

Comments are requested below.


Florida Association of REALTORS Education Directors Workshop

October 17, 2008

Video of YouTube Demonstration

Download Handout Here

Frequently Asked Questions Here

Survey Answers

Attendee Testimonials

Pacific Rim Convention 2008 – Hawaii Association of REALTORS

September 22, 2008

This has been one of the best experiences of my life. Many mahalos to the Hawaii Association of REALTORS members, sponsors and staff for an exciting event.

What did other say about the 2008 Pacific Rim Event?

Download the handout at

Here are the slides as promised.

Please give us feedback on what you learned from this presentation.

Transparency of Association Leadership

September 21, 2008

People will do business with you if they know you, like you, and TRUST you.

People will join, participate, and share their hearts, ideas and minds if they know you, like you, and TRUST you.

People will give all that they can if they…..

Where are the new leaders?

Where are the new leaders?

What is stopping new members from actively participating in the bureaucracy of leadership, in my opinion, is the lack of transparency of how the association makes decisions and communicates those decisions with their members.  Generation Y is a very giving, sharing, and community based demographic but are they not giving more??  I think it is because they are not involved in the process or cannot see what is happening behind the scenes.

Here are some ways to improve the transparency:

RSS.  Associations make decisions often and members need should be informed IMMEDIATELY.  This does not mean send out an email blast.  It means adding RSS feeds for status updates, calendar appointments, and changes in practice.  This can be done using a blogging or online social networking platform.

Google Docs.  Decisions, minutes, bylaws, and committees communicate regularly by email are working harder than they have to.  Committee members can be allowed to share and edit documents in real time and make decisions how they can be posted to the web for FREE.  In addition the revision history and RSS feed for documents can

Podcasting.  Set up a free teleconferencing service with and interview a person of influence.  Take the MP3 recording and edit using and upload the file to  Total cost $10/month for unlimited plus $10/year for the domain name.

Social media.  I see more associations using this as a way of positioning themselves online.  How do you make it better?  Discuss hot topics that answer frequently asked questions.  Include RSS feeds from your blogs, podcasts, and status updates.  Set this up once and like Ron Popeil would say, “Set it and forget it”.

New and existing members will appreciate innovative ways of communicating with them.  The only cost is time and time is money.

Time saved:

Once a blog entry has been posted it releases to all of the online social media.  Total time 20 minutes.  No extra steps.

Once a Google document has been edited it releases to all those who have access to the feed.  Total time 0 minutes.  No extra steps.

Once the podcast date has been determined you have to record, edit, and release to the feed.  Total time 30 minutes.  No extra steps.

Once the social networking account has been set up and RSS feeds in place there is not much else to do.  Total time to set up RSS feed 5 minutes.  No extra steps.

Has your association staff been retrained to accommodate this new form of social media?

7 Ways for REALTOR Associations to Save Money and Time

August 5, 2008

Membership is down.  Budgets are tighter.  Members expect more.  Remain relevant as the source of current information at a fraction of the cost.  In most cases FREE.  I am serious, FREE.  Association staff may need to be retrained on innovative marketing methods, integrated systems, and powerful tools to market their services to their members.

It just slowly slips away

It just slowly slips away

Here are my 7 ways to do it:

RSS. Email is becoming less relevant due to the number of SPAM messages that people receive on an hourly basis.  Give your members the ability to receive the information that they want to know about in a way that they want to receive it.  RSS is a way for people to subscribe to knowledge either by receiving emails or using a RSS reader.  Google and Yahoo both have a RSS reader.  New content that is typed and distributed using RSS will appear automatically on the homepages of these sites when you log in.  Subscribe to new education  classes. Subscribe to new policy changes.  Subscribe to new municipal ordinance changes.  Subscribe to association events.  It all happens automically for FREE.  Go to to promote your content that your members will be willing to receive instead of jamming their email inboxes.

Google Docs. Create budgets, marketing materials, presentations, statistics and agendas for FREE using Google Docs.  Each file publishes a new website that can be visible to everyone or selected parties.  Invite other members, staff, or leadership to collaborate on editing these documents to ensure accuracy and how the information will be distributed.  Each document is provided with its own unique hyperlink that can be used in email marketing, blogs, and own website.

Google Calendar. Promote all of your events on Google Calendar for FREE.  These events include where, when, and a detailed description of what is happening.  Invite others by sending an email that includes event info and a direct link to save directly to their Microsoft Outlook calendar.  This saves both association staff time with registration of events, entering data on multiple sites and attendees time and mistakes saving the information to their calendar.0

Blog. Frequently asked questions take up too much time on the phone.  If they were answered on a blog, members would know where to go to receive this data.  Anytime a FAQ (frequently asked question) is asked, then staff should post the answer to the blog which creates a unique web page.  Next, email the web page to the student in the form of a hyperlink.  If the same question is asked by another member then forward the web page the same way.

Online newsletters. Most members check their email on a daily basis.  Set up a schedule of twice a month or once a month that is loaded full of web links, not descriptions, to inform members of new changes, events, and activities for the association. and are two great email marketing type software to choose from.

TV Channel. Live events can be shared with the members for FREE.  Buy a Flip Video camera and record live classes, events, testimonials, and association activities and post them to  Create a detailed YouTube profile, custom YouTube players, favorite videos and allow your members to subscribe to receiving the latest videos produced by email or RSS.

Podcasting. Pick the best talkers in your bunch to go live with your own REALTOR Association podcast for FREE.  Hot topics, local market statistics, and new changes can be address by the Association Executive or current President.  Also, record members’ experiences as being a REALTOR, expertise in a certain area, or award winners.  Interview local politicians, utility companies, and service providers to give their expertise that has value to all the membership.

There are more to be discussed soon…

Why REALTOR Associations Should Network Online

July 28, 2008

REALTOR Associations have a great deal of tasks to accomplish.  The thought of adding one more responsibility to the mix would cause more stress.  Anytime you add something new you must take something out.  This is no different that  buying clothes and donating/pitching the old ones.  Here are just a few reasons why it may help save time and money.

Free exposure. The costs of stamps, paperwork, and ink are going up.  Marketing yourself online is free once you have the internet connection.  The only cost is time.  Dedicate at least 20 minutes a day to add friends, send them messages, ask for testimonials, update your profile or add videos.

Online presence. The cost of not being visible is greater than the time of creating a profile and group.  Each online community will ask to create a username and password to view your profile and participate in sharing.  Select the same username across multiple communities or one that matches your website name. Each profile will give you a unique website to link from your website, link from your blog, and add to email marketing.  The username will appear in the URL of the profile and if consistent will enhance search engine optimization with your main real estate website.

Find lost contacts. If you have past clients, lost classmates, or friends you have had but lost their contact information then you can always try searching online for them.  Each online communities have a combination of searches to find people by graduating high school, college, employer, or interest.

Target newer members. Young real estate leaders are eager to participate in what happens to their local real estate association but may not know to get involved.  Instead of attending meetings they are ready to share online.  Online communities allow for collaboration of new ideas and concepts faster than meetings that require face to face contac.

Common Risks Using Online Social Networking for REALTOR Associations

July 26, 2008

This stuff is pretty cool right?  People can join your group, say whatever they want, whenever they want.  Ah, not so fast.  Young leaders that know how to create a group or page for your associaton have great ideas to share using web 2.0 but overlook some risks associated with online social networking.  Here are some ideas that I have generated based on several conversations I have had already with some Association Executives:

Fully exposed. REALTOR® Associations may or may not want their communication efforts plastered in as many places as possible.  The overlap of revealing personal information, tendencies, and social behavior may reveal unauthorized relationships with other groups or organizations.

Broker assumed liability. If the agent uploads content to the online community does the broker assume liability of the interpretation of the message?  Brokers are responsible for the actions of their agents but when, what, and how the message is interpreted may play a role in responsibility that is assumed.  Brokers should keep an eye on how their agents participate using their profile and in online networking with others.

Violation of Code of Ethics. When in doubt follow the golden rule.  Anyone has the ability to say whatever they want whenever they want. Risky situations caused by incorrect data, misleading postings, and REALTOR® attacks on other REALTORS® may be direct violations of the REALTOR® Code of Ethics.  The community should be monitored by the professional standards committee or by association staff to see that fair participation has been mandated.

Violation of Fair Housing. The seven protected classes by Federal Fair Housing Laws must be considered when posting any information.  Although no real estate may be transacted within the online community, the participants must be careful to avoid using terms which may coincide with these rules.

Trademark and copyright. Free use of photos, links, excerpts and videos may run the risk of trademark and copyright law.  Members that upload violations may put the whole group at risk from these items.  Rules must dictate disclaimers or procedures for uploading photos or videos to the community.  Check to see if someone has created a group already.  Some organizations have quickly found their name and logo used without explicit written permission.

Please consult with your supervising broker, REALTOR® association, real estate commission, and attorney prior to engaging into any participating of online social media.  Licensing laws, disclosure of information, and advertising rules vary by state and should be closely examined.  Case law for real estate professional use of online social communities has not set any precedents at the moment but we may see some in the near future.  Take caution, have fun, and provide your clients with another reason for doing business with you.

Last Post about REEA… I promise

June 29, 2008

Online Social Networking for REALTOR Associations

June 25, 2008

Why might REALTOR® Associations want to examine online social networking?

Who will benefit from REALTOR® Association participation in online communities?

What content should be added to these communities?

What are potential risks associated with communication with REALTORS® in online social networking?

This series of webinars will allow you to use all the available technology with the system that will allow for an ultimate learning experience.

Please see YouTube video as an example on some of the services provided:

Introduction to Online Social Networking Webinar for REALTOR® Association Leadership – Learning Objectives

Attendees will be able to

1.       List statistics that describe how online social networking adds value to effective communication.

2.       Define advantages, disadvantages, benefits and risks revealed by incorporating online social networking into REALTOR® Association Management.

3.       Identify innovative ways to add membership to build online communities.

4.       Demonstrate the application of communicating to membership using online social networking platforms.

5.       Save money on advertising costs by make messages viral through incorporating video into online social networking.

6.       Define which communities are more appropriate for listing events, notices, and reminders.

Five additional webinar sessions may also be available to meet your specific need on to maximize your communication using the following networks:

  • Blogging
  • LinkedIn

·         Facebook

  • MySpace
  • YouTube

The following services will be provided to deliver the webinar series for your REALTOR® Association:

1.       Online video hosting for recorded sessions that include audio teleconferencing

2.       Online registration password protected to selected members only

3.       Built in teleconferencing using toll-free number, toll-in number, or voice over internet protocol.

4.       Interactive questionnaires for participants

5.       Automatic email notification system

6.       Instant messaging between speaker and participants

7.       Customized tests

8.       PowerPoint presentation

9.       Video conferencing up to 6 attendees

10.   Downloadable PDF materials

11.   Checklists for using webinar effectively

Please email Doug@ReTechTraining or visit for more information.

Are you having a tough time COMMUNICATING with your membership?

June 4, 2008

The association paradigm has shifted from traditional advertising and media to innovative ways to communicate to any group or association.  Paper, money, ink, time and energy are invaluable resources.  The paradigm now reveals the association can positively contribute these resources more effectively by using online platforms that will pay handsome dividends in member benefits and satisfaction.

Let’s take a look at how the paradigm has shifted…

Old association paradigm:

This diagram shows time and money consumption of traditional services:


The new association paradigm:



This diagram shows time and money consumption of new services:




This new paradigm calls for a whole new set of rules on how the game is to be played.  This means association management, staff, and its members MUST be trained on utilizing these platforms so the Association will REMAIN RELEVANT.


The rise of the internet allows anyone to create and distribute content on whatever they want, whenever they want.  Many outside companies are luring REALTORS® to subscribe to education programs and services that they may not be providing a substantial return on investment and may negatively impact the consumer. 


Each local and state REALTOR® should consider addressing the paradigm on how its members and attempt to incorporate new social online media platforms into their strategic action plan.