Archive for the ‘Blogging’ Category

This Blog Has Moved

December 2, 2008

Please visit the link below.

This new blog has more information than the one you are looking at right this moment.  You can find free technology tips, tricks, FREE stuff, see my available seminars, schedule me for your next event, and see the integration of social media in its purest form.

This blog replaces my previous website at also.

See, notice, and feel the difference between hosting a blog at WordPress, or hosting on your own.


Approved for Continuing Education in Texas: Blogging Effectively

September 27, 2008

Blogging has become increasingly important in the real estate industry as more consumers are demanding more information through online communication. Generation Y represents the second largest demographic behind the Baby Boomers. Gen Y are also internet savvy and represent tomorrow’s future first time home buyers. Effective communication using blogging will build consumer loyalty by meeting the needs of the online consumer and differentiate those brokers and REALTORS® who are marketing themselves online.

Here what others are saying:

PowerPoint Preview

The course is broken into nine sections:

1. Learn what a blog is and why it is important to communicate to consumers using this online social media. This will include demographics, statistics and trends in real estate home buying and selling.

2. Position yourself as the expert by posting useful information that will help build customer relationships, structure knowledge base in organized format, and receive useful feedback from customers to provide higher quality service.

3. How blogs differentiates between other communication mediums and examples show other real estate professionals around the country that are using blogs to help consumers retrieve information. There will be a 5 minute exercise to help students create posts for quality content. Learn how to handle comments by consumers responsibly.

4. Learn the intangible characteristics of a blog that include voice, personality, links, conversations, frequency and how to use RSS feeds to personalize the blog and deliver communication on a consistent and personal level.

5. How to categorize blog entries so that consumers can find relevant information to meet their specific needs. Also, learn other ways to send out information that will direct consumers to their specific entry. Small groups will write down their categories that are specific to their business. Discuss which favorite links to include so consumers have additional resources to the blog.

6. Insert tags in blog entries so consumers searching for relevant information to the specific journal entries will be able to find them. Small groups of 5 will discuss which ones they will use specific to their business.

7. Become aware of certain risks that result from blogging. Awareness of these risks will help them connect with consumers in a positive way. Discuss how blogging can affect their business and how to avoid common risks.

8. Learn ethical issues that arise from blogging and how to embrace diversity, fair housing, avoid stereotypes, and follow the code of ethics. Small groups will discuss some ethical challenges they may face when blogging.

9. Students will learn how to embed pictures and video into their blogs so that the consumer has a better experience viewing the blog. The process will involve inserting pictures, filming videos, uploading to YouTube, and posting to the blog.

Doug Live in Columbia, Missouri

July 25, 2008

to watch this video please turn up the sound

Thank you to Chris Lunn with Chapel Hill Mortgage for sponsoring my debut in Columbia, Missouri.  My program 6 Cost Effective Ways to Build Your Online Brand was a smashing hit.  We had someone in our class, Sean Moore say, “I set up a profile in LinkedIn and didn’t do any networking.  Someone found me and hired me to find him a 350k house and was referred 3 million in sales from him.”  The truth been told we explored other social online networking sites and tools that will save agents thousands of marketing dollars and make more money in less time.  I was asked to put some of the sites on my blog so here they are:


How Adults Learn to Use Technology Effectively

July 16, 2008
Bloom's Taxonomy

Bloom's Taxonomy

The trouble with teaching technology that I have found we only have a limited time to work with individuals in courses, training programs, and keynote presentations.  The attendees catch quick step by step actions, websites, and tools to implement but what happens when they return to their busy life post class? If we cannot move individuals up the ladder on the Bloom’s Taxonomy pyramid then the information will lead to inaction.  Inaction favors less clients, poorer service, and deceased profits.  Action procures direct results, infinite growth, and positive attitudes.  Let’s see how adults learn specific to real estate technology using Bloom’s Taxonomy.

Knowledge.  When new ideas or technologies become releveant to the real estate industry first must know that they exist.  If we don’t know they are available our ignorance may limit our ability to communicate with others, limit the service we provide, or not have any effect of all.  The cost of not knowing may be greater than we can even perceive.  That is why it is important to take proactive steps to find what is new and has a direct impact on our professional and personal life.  Best way to absorb knowledge are books, audiobooks, trade magazines, and asking questions of thought.

Understanding. You may know that it is important to have a contact management database but until you know why, it means absolutely nothing. Instructors can help students understand new concepts by giving examples on how it relates to their personal experiences.  Also individual or group exercises

Here is where the trouble is in taking action in using technology in the classroom

Application. I have had students that say the information was awesome but because they didn’t have their laptop they could not perform some of the new ideas learned.  This is the challenge.  If we were to have laptops present during exercises we would go as slow as the slowest person in the class.

Analysis. If you can perform functions on your laptop that is great but how can you earn more money.  Examining why you should do something and being able to support it with facts or statistics will help develop a clearer understanding of the concept.  For example if we know what a blog is and know how to set it up we can now put together evidence to support the direct impact is has on our bottom line.

Synthesis. Once we are able to support our knowledge with data we can now apply what we know to more intense applications and practical solutions.  This will help us derive an advanced plan for execution of the basic understanding of the knowledge we possess.  For example, 65% of people search online communities before they choose a vendor we know that we must be able to participate in multiple online social networks.  That means we have to create a LinkedIn profile, Facebook profile, MySpace page, YouTube, etc.  We also may have to add syndication feeds to each profile so people can stay in touch with us on our business activities.

Evaluation. I once heard that the only way you really understand a topic well is when you can teach it to others so that they understand.  This involves explaining the same topic in several different ways, answering questions and become one with the material.  Expertise in subject matter will cause someone to become opinionated based on their own personal beliefs and past experiences.  People have a variety of opinons on the effect that technology has on their own business if they have taken the time to learn to use what they know.

Once the evaluation of the information has taken place then the full cognitive learning process is completed.