You MUST Buy This Document

Every year the National Association of REALTORS® puts out their profile of homebuyers and sellers that give you the statistics on what buyers and sellers are looking for but they also tell where advertising dollars should be spent.  If you are a broker or REALTOR® who wants to stay ahead of the competition then you MUST buy this book.  It beats any piece of technology you could ever buy.

 

Buy HERE!

 

Here is what is included in the 2007 Profile of Home Buyers and Sellers

 

Characteristics of Home Buyers

1.       Age of home buyers by region

2.       Household income of home buyers, by region

3.       Adult composition of home buyer households

4.       Number of children under the age of 18 residing in household

5.       Race/ethnicity of home buyers, by region

6.       Race/ethnicity and composition of household

7.       Primary language spoken

8.       National origin of home buyers

9.       First time home buyers

10.   First time home buyers by region

11.   First time home buyers by household type

12.   Repeat home buyers by household type

13.   Age of first time and repeat buyers

14.   Household income of first time and repeat buyers previous year

15.   Race/ethnicity of first-time home buyers

16.   Primary language spoken in first time and repeat buyer household

17.   National origin of first time and repeat buyers

18.   Prior living arrangement of first time and repeat buyers

19.   Prior living arrangement, by adult composition of household

20.   Primary reason for purchasing a home, first time and repeat buyers

21.   Primary reason for purchasing a home, by age

22.   Reason for purchasing and composition of household

23.   Primary reason for purchasing a home, by adult composition of household

24.   Number of homes currently owned, by age

25.   Other homes owned by age

26.   Likelihood of purchasing another home within 2 years, by age

27.   Use of social networking web sites, by age

 

Characteristics of Homes Purchased

1.       New and previously owned homes purchased

2.       New and previously owned homes purchased by region

3.       Types of homes purchased, by location

4.       Type of home purchased by first time and repeat buyers, and buyers of new and previously owned homes

5.       Type of home purchased, by adult composition of household

6.       Location of home purchased, by region

7.       Location of home purchased by first-time and repeat buyers, and buyers of new and previously owned homes

8.       Location of home purchased versus location of home sold

9.       Distance between home purchased and previous residence

10.   Factors influencing neighborhood choice, by location

11.   Factors influencing neighborhood choice, by adult composition of household

12.   Price of homes purchased, by region

13.   Price of home purchased, new and previously owned

14.   Price of home purchased, first time and repeat buyers

15.   Purchase price compared with asking price by region

16.   Size of home purchased, first time and repeat buyers, and buyers of new and previously owned homes

17.   Size of home purchased, by adult composition of household

18.   Home size and price per square foot by region

19.   Characteristics of home on which buyer compromised, by location

20.   Characteristics of home on which buyer compromised, first-time and repeat buyers, and buyers of new and previously owned homes

21.   Expected length of tenure in home purchased, first time and repeat buyers, and buyers of new and previously owned homes

22.   Expected length of tenure in home purchased, by age

23.   Purchase price, primary residence and second home

24.   Type of home primary residence and second home

25.   Location of home, primary residence and second home

 

The Home Search Process

1.       First step taken during the home buying process, first time and repeat buyers

2.       First step taken during the home buying process by age

3.       Information sources used in home search, by first time and repeat buyers, and buyers of new and previously owned homes

4.       Information sources used in home search, by age

5.       Frequency of use of different information sources

6.       Usefulness of information sources

7.       Length of search by region

8.       Length of search for buyers who used an agent, by first time and repeat buyers

9.       Where buyer found the home they purchased, 1997-2007

10.   Use of the internet to search for homes, 2003-2007

11.   Actions taken as a result of internet home search, first time and repeat buyers

12.   Characteristics of home searchers and search activity, by use of internet

13.   Information sources used in home search, by use of internet

14.   Where buyers found the home they purchased, by use of internet

15.   Method of home purchase, by use of internet

16.   What home buyers were looking for online, first time and repeat buyers

17.   What home buyers were looking for online, by age

18.   Value of web site features

19.   Web sites used in home search by first time and repeat buyers

20.   Web sites used in home search, by age

21.   Number of visits to home prior to closing, by first time and repeat buyers, and buyers of new and previously owned homes

22.   Number of weeks from sales contract to closing by first time and repeat buyers, and buyers of new and previously owned homes

 

Home Buying and Real Estate Professionals

1.       Method of home purchase 1997-2007

2.       Method of home purchase, by region

3.       Method of home purchase, new and previously owned homes

4.       Method of home purchase, by adult composition of household

5.       Agent representation disclosure, first time and repeat buyers

6.       Buyer representation arrangement with agent, first time and repeat buyers

7.       How real estate agent was compensated

8.       What buyers want most from real estate agents

9.       What buyers want most from real estate agents, first time and repeat buyers, and buyers of new and previously owned homes

10.   What buyers want most from real estate agents, by adult composition of household

11.   Number of real estate agents used in the home search

12.   Benefits provided by real estate agent during the home purchase process, first time and repeat buyers

13.   How buyer found real estate agent, first time and repeat buyers

14.   How buyer found real estate agent, by adult composition of household

15.   Number of real estate agents interviewed by first time and repeat buyers

16.   Most important factors when choosing an agent

17.   Importance of real estate agent skills and qualities

18.   Agent skills and qualities considered very important by first time and repeat buyers

19.   Agent skills and qualities considered very important by adult composition of household

20.   Satisfaction with real estate agent skills and qualities

21.   Would buyer use real estate agent again or recommend to others

 

Financing the Home Purchase

1.       Buyers who financed their home purchase, by age

2.       Buyers who financed their home purchase, by adult composition of household

3.       Percent of home financed by first time and repeat buyers, and buyers of new and previously owned homes

4.       Sources of down payment, first time and repeat buyers

5.       Sources of down payment, by adult composition of household

6.       Type of mortgage, first time and repeat buyers

7.       Home purchase is a good financial investment, first time and repeat buyers, and buyers of new and previously owned homes

8.       Home purchase is a good financial investment, by adult composition of household

 

Home Sellers and Their Selling Experience

1.       Age of home sellers, by region

2.       Household income of home sellers, 2006

3.       Adult composition of home seller households, 2004-2007

4.       Number of children under the age of 18 residing in home seller household

5.       Race/ethnicity o fhome sellers, by region

6.       Primary language spoken in home seller household, by region

7.       Location of home sold

8.       Proximity of home sold to home purchased

9.       Type of home sold, by location

10.   Size of home purchased compared to home recently sold (Trading up or trading down)

11.   Size of home purchased compared to home recently sold, by age of seller

12.   Primary reason for selling previous home, by age

13.   Tenure of previous home, by type of home

14.   Tenure of previous home, by age of seller

15.   Number of homes previously owned, by age

16.   Distance between home purchased and home recently sold, by region

17.   Distance between home purchased and home recently sold, by age

18.   Tasks performed in the selling process

19.   Method used to sell home, by region

20.   Method used to sell home, by seller urgency

21.   Method of sale, by buyer and seller relationship

22.   Method used to sell home

23.   Sales price compared with list price, by region

24.   Sales price compared with listing price, by seller urgency

25.   Undertook home improvement or remodeling projects within 3 months prior to putting home on the market

26.   Amount spent on home improvement projects, by type of home

27.   Amount spent on home improvement projects, by original list price

28.   Number of weeks recently sold home was on the market, by region

29.   Sales price compared with list price, by number of weeks home was on the market

30.   Number of times asking price was reduced, by number of weeks home was on the market

31.   Satisfaction of the selling process

 

Home Selling and the Real Estate Professionals

1.       Method used to find real estate agent

2.       Number of agents contacted before selecting one to assist with sale of home

3.       Did seller use the same real estate agent for their home purchase?

4.       What sellers most want from real estate agents

5.       Most important factor in choosing a real estate agent to sell home

6.       Home listed in multiple listing service

7.       Level of service provided by the real estate professional

8.       Level of service sought from the agent, by characteristics of sellers and homes sold

9.       How real estate agent was compensated

10.   Negotiating the commission rate or fee with the real estate agent

11.   Would seller use real estate agent again or recommend to others

 

For Sale by Owners

1.       FSBO and agent assisted sales by location

2.       FSBO and agent assisted sales 2003-2006

3.       Characteristics of FSBO and agent assisted sellers

4.       Type of home sold, FSBO and agent assisted sellers

5.       Location of home sold, FSBO and agent assisted sellers

6.       Selling price, FSBO and agent assisted sellers

7.       Time on the market, FSBO and agent assisted sellers

8.       Seller urgency, FSBO and agent assisted sellers

9.       Most important reason for selling home as FSBO

10.   Method used by FSBO sellers to market home

11.   Most difficult task for FSBO sellers

12.   Buyers of FSBO home as assisted by a real estate agent

13.   How real estate agent used by buyer of FSBO home was compensated

14.   How FSBO sellers will sell their current home

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