Archive for June, 2008

CRS Breakfast in Springfield Missouri – Virtual Idea Share

June 30, 2008

It is always a treat to visit with the Missouri CRS chapter.  What I love about Missouri is that everyone is always so nice.  The drive is about 3 hours from St. Louis which isn’t too bad.  We discussed doing a virtual idea share using a communication platform to serve our members.

This is the hottest Missouri CRS benefit know to man.  No other chapter or organization in real estate is offering this type of member benefit.  What will happen is the first members 12 members will have the opportunity to create PowerPoint slides and share their own ideas, marketing that works, or past success stories.  Each contributor will be able to display the video of themselves while they present 5 minutes of their best stuff.  Contributors may also receive additional exposure and referral opportunities as this video will be displayed nationally to CRS once completed.

There are two options participating:

  • Sharing
  • Viewing

In order to participate in the sharing:

1.      MUST have an active video web cam that works.   Sound must be live from their machine.  Featured as a presenter during online conference

2.      Must create one to five PowerPoint slides. Created in any version of PowerPoint. Slides will be reviewed prior to hosting

In order to participate in viewing the online video conference:

1.      You MUST be a Missouri CRS member

2.      You MUST have an online connection

3.      You MUST have speakers to listen to the presenters

Last Post about REEA… I promise

June 29, 2008

Watch Doug Live from Bonita Springs, Florida

June 28, 2008

Online Social Networking for Real Estate Professionals

June 26, 2008

Nothing can replace the value of face to face networking at social events, fundraisers, and luncheons to find clients.  After all we can see what people are like in person and make judgments whether or not to do business them or refer our friends and relatives to them.  But, the time that it takes to get ready, drive to the meeting, and them browse the crowd to meet potential buyers adds to overhead.  Also, finding clients may be tougher face to face for first impressions since trust has not been established.

Meeting buyers online is easier, efficient, and more productive because they can research agents before they initiate contact.  They can browse our entire resume, work experience, and know who we are personally before they even pick up the phone and dial.  If you have ever met someone in person and thought to yourself, “that was a waste of time”, does not exist as often online.  Buyers and sellers quickly eliminate those who do not share similar interests, friends, and lifestyles and find buyer agents who are a suitable match.  Stay tuned for more information about this hot topic

Online Social Networking for REALTOR Associations

June 25, 2008

Why might REALTOR® Associations want to examine online social networking?

Who will benefit from REALTOR® Association participation in online communities?

What content should be added to these communities?

What are potential risks associated with communication with REALTORS® in online social networking?

This series of webinars will allow you to use all the available technology with the system that will allow for an ultimate learning experience.

Please see YouTube video as an example on some of the services provided:  http://www.youtube.com/watch?v=5lR152cE8mI

Introduction to Online Social Networking Webinar for REALTOR® Association Leadership – Learning Objectives

Attendees will be able to

1.       List statistics that describe how online social networking adds value to effective communication.

2.       Define advantages, disadvantages, benefits and risks revealed by incorporating online social networking into REALTOR® Association Management.

3.       Identify innovative ways to add membership to build online communities.

4.       Demonstrate the application of communicating to membership using online social networking platforms.

5.       Save money on advertising costs by make messages viral through incorporating video into online social networking.

6.       Define which communities are more appropriate for listing events, notices, and reminders.

Five additional webinar sessions may also be available to meet your specific need on to maximize your communication using the following networks:

  • Blogging
  • LinkedIn

·         Facebook

  • MySpace
  • YouTube

The following services will be provided to deliver the webinar series for your REALTOR® Association:

1.       Online video hosting for recorded sessions that include audio teleconferencing

2.       Online registration password protected to selected members only

3.       Built in teleconferencing using toll-free number, toll-in number, or voice over internet protocol.

4.       Interactive questionnaires for participants

5.       Automatic email notification system

6.       Instant messaging between speaker and participants

7.       Customized tests

8.       PowerPoint presentation

9.       Video conferencing up to 6 attendees

10.   Downloadable PDF materials

11.   Checklists for using webinar effectively

Please email Doug@ReTechTraining or visit http://www.ReTechTraining.com for more information.

Real Estate Educators Association 2008 Conference Update

June 23, 2008

WOW!  What an awesome experience so far.  We are here in beautiful Bonita Springs, Florida at the Hyatt Regency Resort and Spa and so excited to see old friends, new acquaintances, and innovative ideas in real estate education.  I had the distinct privilege to speak for REBAC on Saturday from my Instructor Development Workshop and getting ready to teach my new “Blogging Effectively” class.  Also, I am releasing my Certified Webinar Instructor Designation www.CertifiedWebinarInstructor.com that will help those instructors learn how to develop, deliver, and communicate in a virtual classroom using the latest technology.  Check out these videos and photos of what’s happening.

Produce Results with PowerPoint Sales Presentations

June 22, 2008

PowerPoint can be a salesperson’s best friend during a presentation.  How the PowerPoint is constructed, rehearsed and delivered can make an immediate impact on the client’s perception of your knowledge and skill as a real estate professional.  There are several different types of PowerPoint presentations that can be created that should be used for different types of clients and different times during the presentation.  Furthermore, auditory, visual, and kinesthetic learning styles must be considered and during delivering and production.  These enable salespeople to demonstrate their knowledge so that prospects may internalize advanced concepts and processes prior to signing a representation agreement.

Here are some examples of real estate professional PowerPoint presentations:

  1. Listing.  The listing presentation should focus on marketing, pricing, and why they should select you as the agent to sell their home.  Add slides, that discuss the process from the initial meeting to listing contract to marketing to contract to closing.  Try to incorporate slides that determine what determines market value, pricing effect on showings, and time on the market.  Produce slides that demonstrate each of the services that you provide with pictures, examples, and videos of homes that you have sold.  Demonstrate your experience working with sold listings, market success rate, list to sold price ratio, and average days on market.
  2. Buyer.  The buyer presentation allows the prospect to see all of the services that you provide, details of the process, cost vs. value of upgrades and testimonials from previous clients.   A buyer’s agent provides many services that are specific to a niche, area of town or can be adjust to meet a client’s specific need.  Use tables, charts, and visuals to reveal market data that makes sense. First time buyers will appreciate the explanation of the process. 

Determine your niche to properly construct a powerful PowerPoint presentation that enhances meaning behind your ability to get the job done in the time frame that meets your client’s needs.  Hire someone to produce your PowerPoint if you do not have the time, ability, or resources.  Look for more posts on this topic to come soon.

Blogging Roles for Real Estate Education

June 21, 2008

Real Estate schools, course providers, instructors and consultants have the ability to create their own blog while allowing others to contribute valuable content to share with the world.  Producing posts that add value to their existing or future students will enhance their relationship and build trust.  Each person who contributes content to the real estate school blog must be assigned roles and responsibilities to

Roles in Blog Creation

Each Real Estate School must discuss in detail how they want each staff member, school owner, licensed instructors, and affiliate instructors to participate.  Here are the following roles and examples:

Administrator.  The administrator can do everything. Complete power over posts, comments, settings, theme choice, import, users. Nothing is off-limits, including deleting the entire blog.  Example: Owner-Lead Instructor

Author.  They can publish any posts, edit any posts, edit any published posts, edit any pages, moderate comments, manage categories, manage links and upload files. They can also delete any posts and any pages. They can read, edit and delete private posts.  Example: Licensed Instructors

Editor.  Is able to edit their posts, publish their posts and upload files. And they can delete their posts too.  Example: Staff and Administration

Contributor.  They can edit their posts but cannot publish.  Example: Affiliate Instructor 

The school owner or leading instructor has an enormous responsibility to deliver information consistently, accurately, and that is relevant to the course of study.  Below are examples  of the types of entries a lead instructor or school owner would make:

Motivational Quotes.  In order to lead the charge there are many times when the lead instructor will need to motivate their students to participate or take action from the learning objectives.  Every few weeks write an entry with a quote that inspires your students to take action.

Best Practices.  Each real estate school or course has a certain set of standards that they follow in order to maintain a high level of professionalism .  The school owner should write entries base on accepted principles for their instructors and students should practice.

Industry News.  Instructors must  keep themselves up to date regarding new trends and potential threats.  Write entries about what you see in the media and follow up with your spin, facts, and application to real estate practices.

Affiliate or licensed instructors have an equal responsibility of serving the company by providing timely information everyone can use.  Here are examples of Licensed Instructor role in writing to the blog:

Classroom Activities.  Students need instruction prior to and following a class.  Write an entry that describes a process in detail while linking to other sites with valuable content.  Answer questions from follow up emails too.  This will save time rewriting the same answer for other students.

 Follow Up Materials.  Sometimes instructors have resources to share that students ask but do not have readily available to distribute.  Create an entry that includes hyperlinks to past articles, references, or websites that add value to the courses that you offer.

Demonstrate Real Life Examples.  Write entries that have application to real life situations.  Facts, data and statistics are fantastic to reveal realities within an industry but sometimes difficult to understand without interpretation.  Explain information in a way that students will be able to understand by giving examples from your area of expertise.

Staff and Administration should consider participating in the blog too.  Activities outside the classroom keep students in full communication of new events and reminders for details.  Delivery of information in a timely manner that can be archived in a blog for public knowledge will expose the many services real estate instructors provide to their students.

Each staff member consider becoming an author of the blog.  Here are some examples of some of the committees that could post entries to the blog:

  • New class date, time, and location
  • New course being offered
  • Schedule of instructor
  • Renewal reminders for designations and certifications
  • Reminders for continuing education
  • Marketing  products and additional services

Email is Dead to Those Who Do Not Ask For Permission

June 20, 2008

Email correspondence is DEAD.  Why I asked class of mine recently how many of the emails were considered junk mail I received answers like 75%, 80% and even 90%.  A communication tool that we still heavily rely on is not having the success rate that it did 5 years ago.  Email marketers are slowly learning that you can’t just buy a database of emails and start spamming. 

Permission marketing is a concept I learned from Seth Godin.  He shares the idea that since we are bombarded with marketing messages all day long we are becoming immune to traditional advertising.  Now we must not only ask for email addresses but we must follow up with the question, “Would you mind if I kept in touch with you by email?” or “Is it okay to send you my email newsletter?”.  Now you have explicit permission to keep in touch by email. 

Give people the option to opt out of receiving emails will keep you on good terms and preserve your reputation.  I had someone say, “I can’t believe my best friend asked me to remove them from receiving emails after knowing them for the last fifteen years.”  Let’s face it.  Not everyone wants to receive email as a preferred method of communication and we should respect their decision.

Asking for permission to email and sending timely, quality content, that is relevant to their specific needs will increase the success rate of clicks, to calls, to closes.  My

Avoid Predatory Lending

June 17, 2008

Over the last several years, our nation has made enormous progress in expanding access to capital for previously under served borrowers. Despite this progress, however, too many families are suffering today because of a growing incidence of abusive practices in a segment of the mortgage lending market. Predatory mortgage lending practices strip borrowers of home equity and threaten families with foreclosure, destabilizing the very communities that are beginning to enjoy the fruits of our nation’s economic success.

See what Mark “The Loan Shark to see what he has to offer!

Since the Spring of 1999, HUD has been actively involved in combating predatory lending through research, regulation, consumer education and enforcement actions against lenders, appraisers, real estate brokers, and other companies and individuals that have victimized homebuyers. Read HUD-Treasury Joint Report on predatory lending.

If you believe you have been a victim of predatory lending practices there are Federal agencies that can help. Please refer to the list of agencies below and contact the organization or agency that you think can help address your specific problem.

Protect yourself from predatory lenders: For information about loan fraud and advice about preventing it, see Don’t Be A Victim of Loan Fraud.

Local information on predatory lending: Here are some Local Resources by state, that can help you avoid being a victim of predatory lending.

For FHA loans: For problems relating to origination, underwriting, or appraisals contact the FHA Resource Center at (800) 225-5342 (800-CALLFHA).

Avoiding foreclosure on an FHA loan: Visit the HUD National Servicing Center web page or contact them toll-free at (888) 297-8685.

Non-FHA mortgage loans: For complaints concerning practices which include disclosure of interest rates and finance charges (APR), prepayment penalties, credit life insurance, fraud, deception, etc. contact the appropriate agency from this list to complain about the mortgage lender or mortgage broker.

Lender threatening to foreclose or mortgage in default: HUD funds housing counseling agencies throughout the country. To find a housing counseling agency near you, call toll-free (800) 569-4287 immediately for free guidance or visit the web page.

Settlement Procedures: (FHA and non-FHA mortgages). Visit the RESPA web page for information on RESPA disclosure requirements such as the Good Faith Estimate, HUD-1 and escrow account statements, and how to file a complaint with your lender concerning the servicing of your loan. If you are still unsure who can best help you, please let us know.

File a housing discrimination complaint: Discrimination in mortgage lending is prohibited by the federal Fair Housing Act and HUD’s Office of Fair Housing and Equal Opportunity actively enforces those provisions of the law. Learn how the Fair Housing Act can help you fight predatory lending.

This information is provided by the U.S. Department of Housing and Urban Development.  For more information please visit http://www.hud.gov/